Cisco 2024 Data Privacy Benchmark Study
Privacy as an Enabler of Customer Trust
About the study
The annual Cisco Data Privacy Benchmark Study is one of many research-based, data-driven publications collectively known as the Cisco Cybersecurity Study Series. This double-blind study is based on a survey of over 2600 security professionals in 12 countries around the world.
Learn more in this blog by Cisco Privacy Director, Robert Waitman.
Key findings
91%
of organizations say they need to be doing more to reassure customers about how their data is being used with AI
98%
of organizations are reporting privacy metrics to their board of directors
86%
of organizations say that global providers are better able to protect their data compared with local providers
94%
of organizations say their customers won’t buy from them if data is not properly protected
Responsible Innovation
Organizations share their use and concerns with generative Artificial Intelligence (GenAI).
79%
are getting very significant or significant value from GenAI
92%
see GenAI as fundamentally different, requiring new techniques to manage data and risks
48%
are entering non-public information about the company into GenAI apps
69%
are concerned GenAI could hurt company’s legal rights and intellectual property
