76 Essential Web Hosting Statistics: 2024 Analysis of Trends, Data and Market Share

One of the backbones of today’s digital revolution is hosting services. It is to the information age what steam and coal were to the industrial age: the source of power to run things, in this case, to drive the internet. Having a website has come a long way from being an online vanity gig to what it is today—ground zero from where businesses set forth to reach the outlying borders of the web, from social media to mobile internet to the realm of apps and the cloud.

At the heart of your online presence is your website, while at its core is the hosting service. Whether you’re a service provider or any other large enterprise or small business for that matter, even a freelancer, it pays to know some key web hosting research data that are propelling the industry into the future—one that is likely to impact yours. We’ve also prepared some web hosting charts for quick and easy reference.

1. Web Hosting Market Share & Size

From the very first website hosted by a NeXT computer (MH Themes, 2015) that went live in 1989 up to the present, so many technological advancements had since been made, which created today’s gargantuan cyberspace. Almost every human being on the planet is using the Internet for personal, business, educational, social, and other purposes, making it one of the most important inventions ever. Here are some important web hosting statistics that matter.

• As of the third quarter of 2020, there were a total of $370.7 million domains registered across all top-level domains (Verisign, 2020), while the total number of web hosting services providers is over 330,000 (Hosting Tribunal, 2020).
• The global web hosting services market is expected to grow annually at a readjusted CAGR of 18% from 2020 to 2027 due to the increased demand spurred by the COVID-19 pandemic. From $102 billion in 2020, it is predicted to reach $321.5 billion by 2025 (Global Industry Analysts, 2021).
• In 2019, the shared web hosting segment had a 37.64% share of the market, brought about by high adoption rates among small and medium enterprises (Grand View Research, 2020).
• The web hosting market is dominated by 10 of the leading hosting companies, which controls 24% of the entire market (Website Hosting Insider, 2017).
• Hosting the most number of users worldwide, the top three web hosts are GoDaddy (11.64%), Google Cloud Platform (4.99%), and 1&1 (4.34%) (HostAdvice, 2021).
• The country with the highest number of hosted domains is the United States, with 107,346,685 domains. China follows with 28,913,029 domains, while Canada has 15,517,622 (Domain Name Stat, 2021).
• The web hosting market is highly domestic in character. In the Czech Republic, for example, 10 out of 10 leading hosting companies there are local, while in Italy, eight out of 10 of the biggest web hosting providers are Italian. In France, seven out of the top 10 hosting websites are French. In Germany, seven out of the top 10 hosting companies are German (HostAdvice, 2021).
• By 2023, more than 70% of the global population will have mobile connectivity (Cisco, 2020). In 2020, mobile market share accounted for 52.1% worldwide compared to 44.2% for the desktop market share (TechJury, 2021).
• Also, the United States controls 51.14% of the global web hosting market share as of March 2021. Germany comes at a distant second (11.65%) followed by the UK (4.19%), Japan (3.33%), France (3.31%), Netherlands (3.07%), Canada (2.59%), China (2.47%), Russia (2.13%), and Italy (1.41%) (HostAdvice, 2021).
• The global shared hosting market size has grown steadily over the last five years; 2015 ($14.05 billion), 2016 ($15.53 billion), 2017 ($17.07 billion), 2018 ($18.67 billion), and 2019 ($20.29 billion). In 2020, it was projected to reach $22 billion (Microsoft, 2017).
• At the same time, the global cloud computing market has recorded a similar trend in the last five years; 2015 ($72.1 billion), 2016 ($85.96 billion), 2017 ($101.21 billion) and 2018 ($117.96 billion), and 2019 ($136.22 billion). In 2020, it was forecast to reach $156.4 billion (Hosting Tribunal, 2020).
• In the US alone, GoDaddy controls 22.51% of the web hosting market. On the other hand, 1&1 is the leading hosting service provider in Germany, dominating 26.77% of the market. Other leading web hosting service providers by country include Aliyun (33.94%) in China, Host Europe (11.73%) in the UK, and XServer (14.49%) in Japan (HostAdvice, 2021).
• Endurance International Group (EIG) empowers more than 60 web hosting brands, including BlueHost, HostGator, SiteBuilder, Domain.com, BuyDomains, iPage, FatCow, and HostMonster (ReviewHell, 2020).
• GoDaddy Group controls 6.6% of the global brand’s market share, followed closely by Amazon (5.9%), Endurance Group (4.9%), OVH (4.2%), and Google (Hosting Tribunal, 2020).
• In total, there are 507,743,033 registered domains today, and the number is increasing at a steady rate (Domain Name Stat, 2021).
• Also, there are 245,800,660 domains registered in unknown countries, whereas 4,561,634 domains are hidden (Domain Name Stat, 2021).
• As of 2021, the top domain name registrars include GoDaddy.com, LLC (15.13%), NameCheap Inc (2.54%), Tucows Domain Inc (2.36%), Network Solutions, LLC (1.47%), Alibaba Cloud Computing (Beijing) Co., Ltd. (1.41%), PDR Ltd. (1. 23%), eNom, LLC (1.22%), 1&1 IONOS SE (1.16%), Google LLC (1.12%), and GMO Internet, Inc. d/b/a Onamae.com (1.07%) (Domain Name Stat, 2021).
• On average, 900,000 domains are registered every week (HostSorter, 2020).
• In addition, Wix gained 98.67% new clients from the Google Cloud Platform. Other top gainers include OVH (65.38% new clients from In2net), Google Cloud Platform (57.98% new clients from GoDaddy), HostGator (53.85% new clients from BlueHost), and BlueHost (50% new clients from HostGator) (HostAdvice, 2021).

The current web hosting market size offers a number of implications, especially for businesses. Aside from the reality that Internet growth continues to accelerate in each passing year, the constant expansion and diffusion among users primarily indicate that the Internet has changed human life as we know it, from dusk ’till dawn and beyond, and it will continue to do so.

2. Web Hosting Facts

The first website, info.cern.ch, has been online for the past 30 years and is still running. Since then, billions of new websites had been created. Of today’s 1.8 billion+ websites (TechJury, 2021) on the world wide web, below 200 million are active. Here are some awesome web hosting facts that you’ll likely appreciate knowing.

• It took the telephone 75 years to reach its first 50 million users, the radio 38 years, while television needed 13 years; the Internet only needed four years to do so (Citi, 2016).
• As of January 2021, an average of 1.8 billion websites worldwide are online at the same time on a daily basis (Internet Live Stats, 2021).
• Apache hosting servers are used by 41.30% of all available websites, followed by Nginx at 26.46% (HostAdvice, 2021).
• As of October 2020, the number of total internet users across the world is 4.66 billion (We Are Social, 2020).
• The top 10 domain name extensions, which represent a combined 370.7 million registrations, include .com (150.3 million), .tk (Tokelau, 27.5 million), .cn (China, 24.7 million), .de (Germany, 16.6 million), .net (13.4 million), and .uk (United Kingdom, 10.8 million) (Verisign, 2020).
• The largest country-specific TLDs include .cn (China, 24.8 million), .tk (Tokelau, 23.5 million), .de (Germany, 21.6 million), .uk (United Kingdom, 17 million), .ru (Russia, 11.2 million), .ga (Gabon, 6.2M), .cf (Central African Republic, 5.8M), .nl (Netherlands, 5.6M), .ml (Mali, 5.4 million), and .fr (France, 5.1M) (Domain Name Stat, 2021).
• The most expensive domain name that was ever sold was Cars.com which was worth $872 million  (GoDaddy, 2019).
• The most expensive domain names in the world include carinsurance.com ($49.7 million), insurance.com ($35.6 million), privatejet.com ($30.18million), hotels.com ($11 million), fb.com ($8.5 million) and business.com ($7.5 million) (Hosting Tribunal, 2020; WPBeginner, 2019).
• 40% of consumers think that a website should load in two to three seconds; if not, they will leave the site (WebsiteBuilderExpert, 2021).
• Mobile online social media users are the fastest-growing segment of internet users (vpnMentor, 2021).
• In the third quarter of 2020, domain name registrations have increased annually by 3% or by 10.8 million compared to the same period in 2019 (Verisign, 2020).
• As of March 2021, the top content management systems (CMS) include WordPress (17.67%), Wix (3.11%), Shopify (0.66%), Drupal (0.56%), and Sitefinity (0.56%) (HostAdvice, 2021).
• As of the same period, the five most used web servers included Apache (41.30%), Nginx (26.46%), IIS (12.36%), Lightspeed (2.28%), and Apache Traffic Server (0.55%) (HostAdvice, 2021).
• Additionally, as of January 2021, the five most used programming languages were PHP (28.62%), Microsoft ASP.NET (11.25%), Lua (4.36%), Java (0.67%), and Ruby (0.48%) (HostAdvice, 2021).
• When it comes to the most used Operating Systems (OS), Windows Servers is leading the way at 12.55%, followed by UNIX (2.24%), Ubuntu (2.06%), CentOS (1.48%), Debian (1.37%), and Red Hat (0.12%) (HostAdvice, 2021).
• In the fourth quarter of 2019, web users around the globe registered nearly 362.3 million domain names. This was approximately a 0.7% increase compared to the third quarter of 2019 (Verisign, 2020).
• There are 327 country-specific TLDs, 1,250 new gTLDs, and eight generic TLDs (Domain Name Stat, 2021).
• As of January 2021, the top 10 new gTLDs included other (38.6%), .icu (15.4%), .xyz (11%), .top (7.5%), .online (6%), .site (5. 5%), .wang (4.2%), .club (3.6%), .vip (3.3%), .shop (2.6%), and .app (2.4%) (nTLD, 2021).
• In terms of domain distribution by TLD type, Generic TLDs lead the way at 43%, followed by country-specific TLD (41%), and New generic TLD (15%) (Domain Name Stat, 2021).
• Amazon Web Services (AWS) hosts more than 100,000 users spread across 190 countries (Hosting Tribunal, 2020).
• Approximately 51.6% of all the domain names in the globe use .com as the domain name extension (W3Techs, 2020).
• As of January 2021, the total number of websites hosted online was 1,829,268,586 and the number is growing at a steady rate. Web hosting providers are scrambling for a piece of this cake (Internet Live Stats, 2021).
• Squarespace was the leading website builder of 2020, dominating 23.64% of the total market share. Wix came in second with 22.85%, followed by GoCentral (13.31%), Weebly (10.70%), and Duda (4.79%) (Datanyze, 2020).
• On the other hand, in terms of ecommerce technology usage, WooCommerce controls 30% of the global market. The platform is followed closely by Shopify (18%), Magento (9%), and others (43%) (BuiltWith, 2021).
• Besides, in the top one million websites, WooCommerce Checkout is used by 33,553 sites, Shopify (19,989 sites), Magento (10,609 sites), PrestaShop (2,944 sites), OpenCart (2,676 sites), and Shopify Plus (2,504) (BuiltWith, 2021).
• In total, WooCommerce is used by 2,834,515 sites (BuiltWith, 2021).
• In terms of WooCommerce usage by country, the US leads the way with 1,608,527 sites, followed by the UK (146,667), Australia (74,536), Russia (63,541), Italy (61,038), India (49,514), Iran (48,393), Canada (42,181), and South Africa (40,857) (BuiltWith, 2021).
• Besides, WordPress is used in 28,183,568 websites on the entire internet. Interestingly, 7,877,750 of these websites are in the US (BuiltWith, 2021).

Since its birth, virtually everything about the Internet seems to have a massive nature, including its magnitude, capacity, and global reach. The current total number of websites is estimated using Worldometers’ algorithm, which processes data expanded upon by statistical analysis after being gathered from different sources like Matthew Gray of MIT and Netcraft.

3. Web Hosting Economic Impact

Whether it is used for email, research, sharing files, gaming, education, or entertainment, the internet tends to always bear the financial aspect, among other values. From the web hosting data we’ve gathered, here are some key economic effects of the Internet.

• Sixty-six percent of customers say that a frustrating online experience influences how they perceive a business overall (SuperOffice, 2021). Moreover, 84% are less likely to buy if their online experience is poor, and 76% have a negative impression of a business offering a poor online experience (Think Tribe).
• For shared hosting, the fees to pay range from $3 to $7 per month. For VPS hosting, expect to pay $20 to $30 per month (WebHostingSecretsRevealed, 2021).
• It is estimated that slow loading websites cost the US economy more than $500 million annually, with a one-second delay decreasing conversion rates by as high as 7% (WebsiteHostingRating, 2021).
• In a 2018-2020 survey, 25% of respondents worldwide say that the average hourly server downtime costs between $301,000 and $400,000 (Information Technology Intelligence Consulting, 2020).
• The number of people across the world using ecommerce platforms to buy consumer goods increased by 8.6% in 2019, with almost 4.28 billion people worldwide now buying online (We Are Social, 2020).
• In 2020, the United States domain name industry was worth $7 billion (IBISWorld, 2020).
• In the first six months of 2020, US consumers spent a total of $347.26 billion on online merchants. This is a 30.1% increase from $266.84 billion spent in the same period in 2019 (Digital Commerce 360, 2020).
• In 2020 alone, Amazon Web Services accumulated $40 billion in annual revenue (GeekWire, 2020). This was a 12% increase from the amount collected in 2019 (Amazon, 2020).

These figures clearly indicate that to survive and succeed in today’s digital-heavy business environment, it is critical to have an attractive and functional company website that loads fast, is online all the time, and with content that addresses the needs of your target audience. Having a reputable and dependable web host is key to achieving these requirements.

4. Web Hosting Top Features

Just like any technology product or service, the market success (or failure) of web hosting providers depends largely on the quality of their service offerings. While customers tend to choose web hosts for their business or personal use based on their specific needs, certain notable features help a lot in enabling some of the top web hosting companies to perform well in the current market consistently, including speed, uptime, load time, etc.

• The average connection speed of internet users has jumped from 2 Mbps in 2011 to almost 6.5 Mbps in 2018, gaining a 200% increase (Website Hosting Insider, 2017). In 2020, the average global speed for fixed broadband connections was 97.52 Mbps for download and 51.79 Mbps for upload (Speedtest, 2021).
• A four-second delay in page load leads to an 11% loss in page views (The Daily Egg, 2020), while a 20-second page load delay results in a 44.19% loss in page views (Optimizely, 2016).
• Increasing the loading time from eight seconds to two seconds results in a 74% increase in conversion rate (Website Hosting Insider, 2017). Pages that load in 2.4 seconds have a conversion rate of 1.9%. Conversion rates begin to flatten out at 0.6% for load times of 5.7 seconds or longer (Hubspot, 2020).
• Among the world’s top 100 ecommerce websites, the fastest site loads in just 0.468 seconds, while the average page load speed is at 2.67 seconds (SolarWinds, 2018).
• More than 30,000 websites get hacked each day (Forbes, 2013), while 43% of cybercrimes worldwide are committed against small and medium businesses (Verizon, 2019).
• The cheapest web hosts today are Namecheap and Hostinger, and they are one of the top six most popular hosts among users (CodeinWP, 2020).
• The yearly run rate of worldwide IP traffic will be 3.3 Zettabytes (ZB) in 2021 (Cisco, 2016). The rate is expected to reach 4.8 ZB by 2022 (Cisco, 2018).

With so many options in the market today, it really pays to know exactly what you need, from the features up to the type of hosting. Many businesses are already satisfied with the benefits that dedicated hosting offers over shared hosting. But do you know some companies are actually opting to self-host their websites for greater control and other advantages?

Most Popular Web Hosting Services

1. Cloudways. Offers user-friendly hosting packages that are fast, scalable, and lightweight, making it ideal for small and medium-sized businesses. Our Cloudways review will walk you through its features, pricing, and offerings.
2. Bluehost. A widely-used cloud-based web hosting platform with a user-friendly interface and low pricing plans. Read our Bluehost review for more details.
3. HostGator. One of the leading providers of dedicated, VPS, reseller, and shared hosting solutions for Windows and Linux. Check out this HostGator review for more information on this popular hosting provider.
4. HostMonster. Provides dependable web hosting service known for its high uptime and best-in-class quality. Our HostMonster review will walk you through its features, pricing, and other details.
5. InMotion Hosting. A popular web hosting provider among SMBs. This vendor offers fast and cost-effective hosting services. For more details, read our InMotion Hosting review.

5. Web Hosting Trends & Predictions

We’re already at the start of Web 3.0 that will likely feature blockchain technology, which aims to decentralize web hosting by keeping small parts of websites on numerous small nodes spread across the world, promising sufficient redundancy to remain online despite a node failure. Aside from this, here are some key web hosting trends everyone must take note of.

• The volume of the Internet will increase from 33 zettabytes in 2018 to 175 zettabytes by 2025 (One zettabyte is equivalent to a trillion gigabytes) (Seagate, 2018).
• By 2022, it is predicted that 75% of the world’s population—or six billion users—will be online (Cybercrime Magazine, 2019).
• From 40.77 exabytes a month in 2020, the global mobile data traffic is predicted to increase to 56.8 exabytes a month by 2021 (Cisco, 2020).
• The top public cloud platforms are expected to dominate the cloud market and expand into many other sectors of the global economy in 2021. (InfoWorld, 2020).
• 46% of enterprises and 35% of small to medium businesses are using a private cloud to run their workloads (Flexera, 2019).
• As of December 2020, mobile devices accounted for 55.73% of the global web page views (StatCounter, 2020).
• As of 2019, the Americas (104.4%) had the highest mobile broadband subscription penetration rate, followed by Europe at 97.4%. Overall, the global mobile broadband subscription rate was 83% (ITU, 2019).
• Globally, web hosting is projected to grow at a compound annual rate of 15.1%. Cloud hosting (18.3%) is the fastest-growing segment of the industry, followed by shared web hosting (10.3%), and dedicated web hosting (5.6%) (Berkaweb, 2020).
• Approximately 71.3% of the total cloud services are enterprise-oriented (McAfee, 2017).
• On average, this is how companies will spend the IT budget allocation in 2021: hardware (31%), software (29%), hosted/cloud-based services (24%), managed services (16%) (Spiceworks Ziff Davis, 2020).
• Of the total hosted/cloud budget, companies will spend 8% on web hosting and 7% on cloud storage in 2021 (Spiceworks Ziff Davis, 2020).
• Out of all sites hacked, 94% were WordPress websites. This is followed by Joomla at 2.5%, Drupal at 1.28%, and Magento at 0.90% (Sucuri, 2019).
• The first-ever website, called info.cern.ch, was published on August 6, 1991 by Tim Berners-Lee, a British physicist (Internet Live Stats, 2021).
• Approximately 51.3% of all websites do not use a content management solution (WebsiteHostingRating, 2021).

These hosting trends mainly suggest that along with the continued exponential growth of the Internet, we should expect disruptive changes in the years to come.

Use these statistics when searching for a web host

The basic rule in web hosting involves the four Ss: security, support, speed, and scalability. Aside from having a list of things to look for in a web host, the provider you’re planning to choose must, at the very least, be able to offer bank-grade security to remove or somehow reduce the anxiety of having your website hacked.

It must also provide excellent support that you can readily access 24/7. In this era of accelerating technological advances, the best way to keep up with your competitors, as well as business changes, is by ensuring that your website runs as fast as possible.

Finally, your web host should also provide you with the capability to quickly scale your website as the number of your target users increases in number and requirements, including the flexibility to manage the sudden inflow of high traffic.

Whether you prefer dedicated web host providers or shared hosts, doing enough research online to address the particular web hosting needs of your business will help a lot. And in case you’re a small business or a freelancer that’s still on a tight budget, there are more than a dozen reliable free web hosting services that you can choose from. 

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By James Anthony

A senior FinancesOnline writer on SaaS and B2B topics, James Anthony passion is keeping abreast of the industry’s cutting-edge practices (other than writing personal blog posts on why Firefly needs to be renewed). He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. With reviews and analyses spanning a breadth of topics from software to learning models, James is one of FinancesOnline’s most creative resources on and off the office.